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Sercotel Ayala
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Sercotel Ayala Bilbao Room photoSercotel Ayala Bilbao Exterior photoSercotel Ayala Bilbao Exterior photo
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Up to 10% cheaper
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Check rooms and rates
From238US$ /night
Check-in
19Apr2026Select date
Check-out
20Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Canciller Ayala, 3, Bilbao, Spain, 48008
-
Steps from Plaza Circular
Great
8.9
/10

Loved by Sercotel Ayala guests

  • Helpful staff
  • Clean rooms
  • Comfortable beds
  • Excellent location
  • Tasty breakfast
"Our room was so quiet with soundproofed windows and it had blackout curtains making for good sleeping conditions."
Julia from Australia
read full review
"Clean, good size rooms with minibar and supplies like comb, toothbrush and paste and shower cap."
Trupti from United Kingdom
read full review
"Superb location; close to the old city but in the buzz of the centro as well."
Pinar from Netherlands
read full review

Location

Sercotel Ayala is situated just minutes from the train station and the Guggenheim Museum, making it accessible for all visitors. The hotel lies close to the historic center, where guests can explore the rich culture and renowned cuisine of Bilbao. Iconic attractions like the City Hall and Chávarri Palace are within a short walking distance.

Rooms

The hotel offers 61 rooms, including Basic, Superior Rooms, and Junior Suites to accommodate various needs. Each room is equipped with a minibar, safe, desk, and a complete bathroom for convenience. Rooms provide options for different preferences, ensuring a restful stay.

Dining

Guests can enjoy a full buffet breakfast each morning, served in the hotel's café, with a variety of options. Early bird coffee service is available for those needing to start their day earlier. A selection of nearby restaurants offers additional dining choices for lunch and dinner.

Business Facilities

The hotel provides a meeting room called Sala Nervión, accommodating up to 24 attendees for corporate events. Equipped with audiovisual technology, the space can adapt to various layouts based on event requirements. Complimentary WiFi and business services are available to support all business needs.

Family-Friendly Amenities

Sercotel Ayala includes family-friendly accommodations, ensuring comfort for guests traveling with children. Facilities are designed for families, making stays convenient and enjoyable. The hotel is also pet-friendly, welcoming pets up to 15 kg for a complete family experience.

Highlights

Location: minutes from the train station and Guggenheim Museum

Rooms: 61 rooms including Junior Suites

Dining: full buffet breakfast each morning

Business Facilities: Sala Nervión for 24 attendees

Must-do experiences

  • Visit the Guggenheim Museum to admire contemporary art.
  • Don't miss tasting a pintxo at Bar Nestor in the Old Town.
  • Stroll through the colorful Mercado de la Ribera market.
  • Explore the lush greenery of Doña Casilda Park for a picnic.
  • Take a scenic cable car ride to Artxanda for stunning views.
View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Basic Double Room
Basic Double Room
2 persons
155 sq. feet 
1 Double bed
Shower
Heating
room details
Standard Double Room
Standard Double Room
2 persons
230 sq. feet 
1 Double bed
Shower
Heating
room details
Double or Twin Room
Double or Twin Room
2 persons
230 sq. feet 
2 Single beds
Shower
Heating
room details
Superior Double Room
Superior Double Room
2 persons
335 sq. feet 
1 Double bed
Shower
Coffee machine
room details
Click button to see more rooms
Show all rooms
Show all roomsLess

Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Great
8.8/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Lift
  • Vending machines
  • Smoke detectors
  • Fire extinguishers
  • Key card access
  • Key access

Guest Parking

  • Electric kettle

Services

  • Pet amenities available
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries
  • Sink

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Parquet floor
Show more

Sercotel Ayala Location

Canciller Ayala, 3, Bilbao, Spain, 48008
Map view
Canciller Ayala, 3, Bilbao, Spain, 48008
City landmarks
Museum
Guggenheim Museum Bilbao
1.0 mi
Museum
Museum of Fine Arts of Bilbao
1.1 mi
Market
Mercado de la Ribera
3600 ft
Landmark
Casco Viejo
3600 ft
Landmark
Azkuna Zentroa
3400 ft
Square
Plaza Nueva
3600 ft
Museum
Basque Ethnographic and Historical Museum
3600 ft
Church
Bilbao Cathedral
3600 ft
Cable Car
Funicular de Artxanda
1.1 mi
Bridge
Puente de La Salve
1.0 mi
Square
Plaza Berria
3600 ft
Landmark
Maritime Museum
1.5 mi
Bridge
Church of Saint Anthony the Great
3600 ft
Church
Basilica of Begona
1.4 mi
Landmark
Calzadas de Mallona
3600 ft
Park
Etxebarria Park
3600 ft
Bridge
White Bridge
1.0 mi
Park
Dona Casilda Park
1.1 mi
Landmark
Iberdrola Tower
1.1 mi
Nearby
Museum
Reproductions Museum Bilbao
700 ft
Square
Plaza Circular
700 ft
Square
Moyua
700 ft
Church
Church of San Francisco de Asis
1600 ft
Church
Church of San Vicente de Abando
1000 ft
at Canciller Ayala
Estatua del Sagrado Corazon
100 ft
Gran Via Don Diego Lopez de Haro
Palacio de la Diputacion
900 ft
Church
Iglesia del Sagrado Corazon
0 ft
Church
Church of San Nicolas
1800 ft
Square
Plaza de Jado
700 ft
Vitoria-Gasteiz 6 Entrada por la calle Olano
Bilbaout
2000 ft
Restaurants
La Vina del Ensanche
1300 ft
10 Diputazio Kalea
The Dreams Cafe
300 ft
Alameda Urquijo 6 Vizcaya
La Taberna de los Mundos SL
600 ft
Calle Lutxana
Bodega la paz
500 ft
C/padre lojendio S/N
Bar Kresala
600 ft
Kalea Aita Lojendio 3
La Tagliatella
600 ft
Gardoki Kardenalaren Kalea
Bobby's
500 ft
Alameda Urquijo 11
Panda
800 ft
Cardenal Gardoqui 6
Explore Bilbao
Explore Bilbao
Top Attractions
Activities
Dining
Entertainment
Guggenheim Museum Bilbao
Guggenheim Museum Bilbao
20 minutes walking
Modern and contemporary art in a striking architectural masterpiece. Offers guided tours and unique exhibitions.
Museum of Fine Arts of Bilbao
Museum of Fine Arts of Bilbao
20 minutes walking
Diverse art collections spanning from medieval to contemporary works. Check for free admission days.
Mercado de la Ribera
Mercado de la Ribera
13 minutes walking
Vibrant market with local produce and artisanal goods. A great place to taste local flavors and shop.
Casco Viejo
Casco Viejo
13 minutes walking
Historic district with narrow streets, shops, and cafes. A perfect area to experience local culture and cuisine.
Bike Tours
13 minutes walking
Guided bike tours through the city's iconic sites. Rental options are available near the hotel for adventure seekers.
Jardines de Albia
2 minutes walking
Peaceful gardens ideal for casual strolls or relaxation. Perfect for families and those seeking a quiet retreat.
Markets and Festivals
13 minutes walking
Local markets and cultural festivals throughout the year offering local crafts, food, and entertainment.
La Vina del Ensanche
La Vina del Ensanche
5 minutes walking
Traditional Basque cuisine in a lively atmosphere. Reservations recommended for popular evenings.
The Dreams Cafe
The Dreams Cafe
1 minute walking
Casual cafe offering coffee and light meals. A perfect spot for breakfast or a quick bite.
Bodega la Paz
2 minutes walking
Authentic bar known for tapas and local wine. Great for casual dining and vegetarian options.
Plaza Nueva
Plaza Nueva
13 minutes walking
Vibrant square filled with bars and restaurants. Enjoy live music and local events on weekends.
Teatro Arriaga
13 minutes walking
Historic theater hosting a variety of performances including opera and ballet. Check their schedule for shows.
Getting around
City Centre
Bilbao8 min  ·  2000 ft
Airports
Bilbao (BIO)21 min  ·  8.6 mi
Vitoria (VIT)90 min  ·  37.0 mi
Train
Abando Train Station3 min  ·  700 ft
Train Station Bilbao3 min  ·  700 ft
Underground
Abando3 min  ·  700 ft
Unlock Early-Bird Deals
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Check Rates
Property information and rules
Check-in
from 14:30-23:30
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 21.90 per day.
Internet
Wireless internet is available in for free.
Breakfast
A full breakfast is served at the price of EUR 15 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian, Basque
Number of floors:
7
Number of rooms:
59

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Review summary
Based on recent reviews
Powered by AI
Sercotel Ayala enjoys a superb location, often described as perfect for accessing the city's attractions, with the El Corte Inglés shopping center right across the street. Many guests find the hotel modern, clean, and comfortable, while some have noted the air conditioning is centrally controlled, not adjustable in the room. Breakfast is a popular option, and the hotel's position near the Gran Via places guests close to shops and tapas bars.
Show moreShow less
Review score
Based on 1238 verified reviews
8.8/10
Great
96%
Recommend
Location
9.6/10
Staff
9.3/10
Value for money
8.5/10
Free Wi-Fi
8.7/10
Pros
Modern room
Clean bathroom
Perfect location
Coffee machine
Responsive staff
Cons
Air conditioner
No coffee/tea
Guest reviews
based on 1238 reviews
8.8/10
based on 3872 reviews
8.9/10
Anthony from United Kingdom
Standard Double Room
3 nights in November 2025
|
Reviewed:February 13, 2026
7/10

a decent stay

breakfast choiceshelpful staffquiet roomsac controlfirm bedwater bottle
the breakfast offered many choices. i found the staff to be helpful with directions. the rooms were very quiet, even facing the street.
the air conditioner control was difficult to manage. the bed felt too firm for my preference. there was no complimentary water bottle in the room.
0 Helpful
Jack from United Kingdom
Single
Standard Double Room
3 nights in November 2025
|
Reviewed:February 09, 2026
9.5/10

What an awesome stay!

central locationfriendly staffquiet roomstrong wifi
This location is so central, I was able to explore all the cool spots! The staff were so friendly and always ready with some tips. I loved that my room was quiet, it allowed me sleep well. Plus, the workspace with the coffee and solid Wi-Fi helped me a ton!
Air conditioner controls were not in the room. I had to call reception to adjust it. First, it was too hot, but then it got too cold.
Rooms
9/10
My room had comfortable clean interiors, this. The design felt both elegant and very functional too. I really enjoyed these rooms!
Location
10/10
The hotel is in a great central location, which let me walk everywhere easily. Transportation options are very close too. This made exploring the city very simple. I am very pleased.
0 Helpful
|
Show more
Ron from United States
Single
Standard Double Room
3 nights in October 2025
|
Reviewed:January 06, 2026
9/10

Excellent Central Stay

central locationparking garage
The location is very central. I could easily reach the city center on foot. The hotel also had a partnership with a nearby parking garage, quite convenient. The rate was reasonable.
0 Helpful
Colin from United Kingdom
Business traveller
Standard Double Room
3 nights in November 2025
|
Reviewed:January 02, 2026
9.5/10

Central Stay

central locationhelpful staffquiet roomair conditioning
The location proved central. I found staff assistance readily available. A workspace with coffee and strong WiFi suited my needs well. The room provided quiet comfort.
The air conditioning only worked via reception. I couldn't adjust it myself. The room was too hot and later too cold.
Dining
9/10
The breakfast included fresh juice. Good gluten-free options were available. The breakfast room was clean. The food tasted delicious. Varied items provided plenty for all tastes
Service
10/10
The staff displayed helpfulness. They offered professional assistance. I noticed quick responses. I felt very welcome here and would recommend others to come for the same treatment.
0 Helpful
|
Show more
Questions of the users
About Sercotel Ayala
Is there a nearby parking facility available for guests?
15 November 2024
An agreement with the Miguel de Unamuno Parking Institute offers guests a 10% discount. The parking facility is located less than 300 meters away, approximately a 4-minute walk, with a daily rate of around €17.
How can I reach the hotel from the airport using public transport?
20 December 2024
The most convenient option is to take a bus to Moyua Square next to the Carlton Hotel, which is about a 10-minute walk to the hotel.
What is the maximum headroom in the parking area?
5 January 2025
The parking area has a maximum headroom of 1.90 meters.
Are bathrobes and slippers included in the rooms?
10 February 2025
Yes, bathrobes and slippers are provided for guests in the double room.
Is it possible to store luggage at the hotel if I check out early?
25 February 2025
Yes, luggage storage is available without any issues, allowing guests to explore the area without carrying their bags.
Are there coffee and tea making facilities available in the rooms?
15 March 2025
Coffee machines and kettles are available in the 'Superior' category rooms.
Can I check in early if my room is available?
30 April 2025
Early check-in is allowed only if rooms are available. Otherwise, luggage can be kept at reception until check-in time at 14:00.
Can I bring my dog to the breakfast area?
15 May 2025
Pets are not permitted inside the buffet area; however, there are outdoor tables available for guests who wish to have breakfast with their pets.
What is the extra fee for bringing a pet?
1 June 2025
There is an additional charge of €20 per night for small dogs.
Are pets allowed in the hotel, and what are the limitations?
10 July 2025
Yes, both cats and dogs are welcome at the hotel, provided they do not exceed 20 kg in weight and incur an extra supplement of €20 per night.
Do you provide a gym or access to fitness facilities?
5 August 2025
Access to the gym of Sercotel Coliseo, located just 100 meters from the hotel, is available for guests.
Is there a 24-hour reception service for early departures?
25 September 2025
Yes, there is a 24/7 reception service which can assist with taxi bookings at any time, even for early flights.
Where can I securely store my bicycle during my stay?
10 October 2025
Bicycles can be stored at the nearby Sercotel Coliseo; just inform the hotel staff when making your reservation.
Is there a café in the hotel, and what are its hours?
15 November 2025
Yes, the hotel café operates from Monday to Friday from 7:00 to 10:30 and on weekends from 7:30 to 11:00.
What type of breakfast is offered at the hotel?
30 November 2025
The hotel serves a buffet breakfast priced at €17 per person, with options available from 7:00 to 10:30 on weekdays and 7:30 to 11:00 on weekends.

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Check-in
19Apr2026Select date
Check-out
20Apr2026Select date
Rooms and Guests2 Guests, 1 Room
  • Overview
  • Rooms
  • Price calendar
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  • Location
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